Helping technology companies maximize revenue and profitability

We work with high-technology capital equipment, components and service businesses to increase revenue and profitability.

Specifically, we help our clients:

1) Position their products and services to avoid commoditization

2) Price based on value, not costs

3) Communicate value consistently so customers know why they should buy from you, and why they should pay your price

4) Reduce time and money wasted on business development activities that go nowhere

5) Hire and train more effective salespeople, and manage them for top performance

6) Negotiate more profitable contracts

Our services include:

  1. Assessments, Recommendations and Implementation
  2. Training and Coaching
  3. Interim Marketing and Sales Executive assignments

If what we do resonates with you, please call 650-862-0688 or send an email to

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