Recruiting, Training, Coaching

I Recruit, Train and Coach Salespeople for high-technology equipment companies.


I have over 25 years’ experience in high-tech marketing and sales. I know how to define a job, where to find the right candidates, how to screen and interview those candidates, and how to hire them. I’ve done this literally thousands of times as a senior marketing and sales executive, employment manager, and recruiter.

My services enable you to find the right people quickly—I guarantee it. My fees are reasonable and they don’t change, regardless of the salaries you’re planning to pay your new hires.

Training and Coaching

Sales training should ultimately result in two things: increased revenue and higher profit.

These results are achieved by helping salespeople improve the way they:

• Target and qualify customers and opportunities

• Pitch, present and talk about their products and services

• Price products and talk about tradeoffs between price and performance

• Propose and quote

• Address competitive challenges

• Negotiate with professional buyers

I’ve trained thousands of salespeople in China, Europe, Japan, Korea, Taiwan and the US, and one of the key things I’ve learned is that effective sales training needs to be customized. In other words, sales training should help your salespeople sell your products and services to your customers.

My training involves four steps:

1. Discovery

I interview your salespeople and managers to determine which subjects the training should focus on.

2. Design

Based on what I learn in #1, and how you want the training delivered (in person or remotely, in sections or all at once), I design the content.

3. Delivery

This can take place in person over the course of a day or two, or remotely in sections over several weeks.

4. Implementation

In this stage, I coach the salespeople over a period of 90 days after training. Some of this coaching is done in person and some through online meetings.

If you’re interested in building a more solid foundation from which to sell, I’d love to chat and see if I might be able to help you out. Give me a call at 650-862-0688, or send an email to

Don Maher

President, Red Chasm


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