I’m a Marketing and Sales Consultant who helps high tech companies increase revenue and profit.
I’ve helped many industry leaders boost their bottom line—including:
• Comet, where we increased gross margin from under 30% to over 40% in three years
• Magnetic Solutions, where we tripled the value of the company in three years
• Plasmatreat, where we increased sales from $5M to more than $15M in five years
Prior to that, I was a Marketing and Sales VP with Applied Materials and Lam Research.
The Profit Platform
Over my decades in the industry, I have developed a model I call the Profit Platform—to be as profitable as possible, there are three key elements that must be in place and supporting each other:
1. Pricing: Average companies tally their costs to arrive at a price. Highly profitable companies, on the other hand, quantify the value their customers receive and price their products and services accordingly—leading to much higher prices that customers happily pay.
2. Pitching and Presenting: The most profitable companies don’t try to be all things to all people. Instead, they focus on the customers that are the best fit—the ones that will benefit most from what you offer and that are most likely to buy. I help my clients design brief, to-the-point pitches and presentations that get attention and drive action.
3. People: The best pricing and sales strategy in the world won’t do a thing for you if you don’t have the right people to implement it. I help my clients hire talented, best-fit employees by developing staffing strategies that include coaching and training, organization design, job descriptions, goals and objectives, performance measurement, and compensation plans that deliver results and help retain top performers.
A Unique Focus
My clients find this expertise very valuable. Here’s what one of them has to say:
We have been working with Don for over three years now. In that time, his training and coaching have helped us capture higher prices, higher margins, and higher net profit. Specifically, Don has:
• Raised staff awareness of what profit is, and how to increase it
• Showed us new ways to market our products based on improved customer results
• Created effective marketing collateral and presentations
• Trained our salespeople in both Asia and the U.S. on how to sell effectively
• Improved our contract pricing and negotiations
In short, Don has fundamentally changed the conversations we have with customers…we are now more focused on the ways that our customers earn and save money by buying from Comet, and that has made a huge difference to our bottom line.
Sr. Vice President, Global Product Marketing
My pricing is simple:
• Price a Product or Service-$2,500
• Develop a Pitch and Presentation-$5,000
• Develop a Staffing Strategy-$5,000
• Train Marketing and Sales people-$2,500 per day
Want to Learn More?
Please give me a call at 650-862-0688 or send me an email at email@example.com to schedule a no-obligation consultation and see if we might be a good fit to work together.
President, Red Chasm
Discover Why Pricing Matters