Do you feel like you’re shooting in the dark when it comes to your marketing, never quite sure what’s working and what’s not? If so, I’ve got a new program designed just for you.
During the 8-Week Marketing Troubleshoot and Tuneup, I’ll take a close look at what you’re doing now, and give you detailed recommendations for improving in the following areas (one per week):
What are you really selling? Believe it or not, it’s not actually your product or service. You’re selling a solution to your customer’s problems, which is worth a whole lot more. Learn how to present your company, products and services as clearly different and better than what your competitors are offering and create a desire to buy from you.
These are the case studies and data you use to prove your claims and performance. If they’re not sufficiently compelling, they can actually drive customers away. Learn what works and what doesn’t.
You may have the best product or service in the world, but you need to catch the attention of customers and prospects first. I’ll also explain how to field common questions and objections, honestly and effectively.
Here’s where the rubber really hits the road: Your pricing is the single biggest factor in determining your profitability. And I’m willing to bet you’re charging too little—most of my clients are. I’ll explain how to hit the sweet spot of finding a profitable price that your customers are willing to pay.
It’s not about the graphics or animations you use. I’ll explain the elements of a compelling presentation, and why they’re far simpler than you may think. We’ll talk about how to choose the information you present to customers, the sequence of the presentation, and the slides and materials you use to do it.
Is your website pulling its marketing weight? A few simple changes can make a big difference to the clarity of your messaging, the ease of navigation, and the desire of casual browsers to find out more about what you offer.
Blogs and Newsletters
You may not think of yourself as being in the publishing business, but generating regular, engaging content about what you do and what you offer can be a game-changer. And don’t worry—it doesn’t need to be overly time-consuming or intimidating (even if you’re not a writer).
I’ll take a close look at the tools you give your sales force, manufacturers’ representatives, and distributors that help them sell your products and prices, including brochures, ROI calculators, and more.
We’ll talk for an hour every other week about how to improve your results, and at the end of the program, I’ll give you a detailed 5- to 10-page written report with my findings and recommendations. In addition to improving your current offerings, it will act as a blueprint for the success of your future products, services, and campaigns.
For this program to be effective, you have to be willing to share the following information with me:
- The unique value you offer to your customers
- Case studies and data
- Sales pitches
- Pricing information
- Blogs and newsletters
- Sales collateral
- History and backstory: how you got where you are, and what you’d like to accomplish with your marketing efforts
- Anything else that may be relevant to your particular offerings
If you’re worried about confidentiality, please don’t be. I sign an NDA with all of my clients and will protect your information just as I protect theirs.
The price is $4,995.
If you’re not satisfied with our progress at the end of Week Two, I’ll promptly refund 100% of your money—no questions asked and no strings attached.
Space Is Limited
In order for me to be able to devote sufficient time and attention to each of the program participants, I’m limiting this program to just five companies at a time, on a first-come, first-served basis. Subsequent participants will be added to a waitlist and informed when a spot becomes available.
How To Get Started
If you’re interested in taking advantage of this unique opportunity to improve your marketing once and for all, just email me or give me a call at 650-862-0688. I’ll send you an invoice, and once payment is received we’ll get started right away.
I look forward to working with you on improving your marketing.
President, Red Chasm